Product team reviewing notes around a table

Assessment detail

Feature Adoption Assessment

A structured review of how people discover, try, and keep using specific app features across your release history.

On-site or remote engagement · 3–5 weeks · Bangkok or remote across Thailand

Who it is for

Product leads, UX researchers, and release owners who need a clear picture of which features land with users and which stall after launch.

What you receive

A written adoption brief with ranked features, evidence of usage patterns, and practical next steps for measurement and follow-up releases.

Included

  • Kickoff interview covering release goals and feature inventory
  • Review of existing event definitions and adoption signals
  • Feature-by-feature adoption narrative with supporting evidence
  • Prioritized recommendations for measurement gaps
  • Live readout session with your product stakeholders

Outside this engagement

  • Ongoing analytics account management
  • Software licenses or tool subscriptions
  • Engineering implementation of tracking code

How we work

  1. Scope the feature set and success criteria with your team
  2. Gather usage evidence and interview product owners
  3. Map adoption stages from discovery through repeat use
  4. Deliver the brief and walk through findings together